UTV is an Iraqi TV channel launched in 2020 that offers a variety of programs and series focused on Iraqi affairs.
At PPS, we developed a comprehensive mobile application to enhance the channel’s digital presence and deliver a smooth, user-friendly experience. The app significantly improved audience engagement and strengthened the connection between the channel and its viewers. It was successfully launched, reaching over 100,000 downloads in its first month and surpassing 400,000 users to date—demonstrating the project’s success in achieving its digital goals.