Digital marketing encompasses a wide range of online advertising and promotional activities to drive brand awareness and lead generation. Services under digital marketing include:
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Search Engine Marketing (SEM): Using paid advertising, like Google Ads, to appear in search results.
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Social Media Advertising: Running paid campaigns on platforms like Facebook, Instagram, and LinkedIn.
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Email Marketing: Sending targeted email campaigns to engage with customers.
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Content Marketing: Creating and distributing valuable content to attract and retain customers.
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Affiliate Marketing: Partnering with others to promote your products or services.
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Analytics and Performance Tracking: Measuring and optimizing marketing efforts.