Introduction
Bony Baby is an online store specializing in selling children’s clothing in Jordan. During the Eid Al-Fitr and Eid Al-Adha seasons, the window of opportunity to achieve strong sales was very limited, not exceeding one month per season. The biggest challenge for the store was to achieve fast results in a crowded market without offering discounts or price promotions, which posed a real risk in a highly competitive season where most retailers rely on discounts to attract customers. It was essential to create a smart approach that would achieve real sales by offering a unique marketing experience that focuses on showcasing the beauty and quality of the products rather than relying on discounts.
The Challenge
Achieving strong sales during two limited seasons, in less than a month per season, without offering any discounts or price promotions, while controlling the selling cost and ensuring complete stock sell-out.
The Solution
We developed a focused sales campaign based on a deep understanding of mothers’ purchasing behavior during the holiday seasons, with precisely designed targeting strategies that directly reach the interested audience. We created professional content that showcased the true details of each piece, highlighting the beauty of the designs and fabric quality through visually appealing Reels. Instead of relying on price promotions, we built real product value in the minds of customers by presenting each item in a way that emphasized its suitability for the occasion and its quality. We also activated strong retargeting campaigns to maintain continuous engagement with the audience until purchase completion.
Execution
- Launched paid advertising campaigns targeting mothers in the appropriate age group.
- Utilized Reels content to display clothing in a professional and attractive way that highlights product details.
- Implemented effective retargeting campaigns to ensure continuous follow-up with potential customers until purchase completion.
- Applied daily optimization plans to guarantee the lowest cost per sale.
Results
- Sold the entire stock of children’s clothing during each season (Eid Al-Fitr and Eid Al-Adha) in less than a month.
- Achieved an outstanding sales cost of just $1 per sale.
- Generated a 50% profit margin after accounting for all operational, marketing, and logistical costs.
- Successfully hit the sales targets without offering any discounts.
Conclusion
The Bony Baby experience during the Eid seasons proved that precise targeting strategies combined with professional content showcasing product details in a realistic and attractive way can deliver strong results in a short time, even without offering price discounts. This case confirms that seasonal campaigns built on deep audience understanding and providing visually impactful experiences are among the most powerful success tools.
If you want to leverage seasonal sales to achieve real results, contact us today for a free consultation.
