In the e-commerce sector—specifically within the accessories niche—there is a prevailing belief that massive growth is exclusively tied to “peak seasons” and annual calendar events. However, the reality proven by our experience at PPS might completely change your perspective on how to manage advertising budgets.
We took over the “La Gloria” store project, a brand specializing in gold-plated accessories. Before collaborating with us, the brand relied heavily on waiting for “holiday seasons” and major sales to achieve significant sales figures, viewing ordinary months as natural periods of stagnation that couldn’t be broken.
When we began our work at PPS, we set a clear goal from the first month: to prove that a scientific strategy can create its own “peak season” at any time of the year, without waiting for special occasions.
The Challenge
To break the conditional link between high sales and specific seasons, and to achieve record-breaking, sustainable growth in December (typically an average month in the accessories sector) with a profitability rate exceeding what the brand achieved during its previous peak seasons.
The Solution
Instead of relying on “seasonal guesswork,” we at PPS applied a “Scientific Scaling” methodology based on intensive data and technical innovation, focusing on three pillars:
- Robust Data Analysis: Sorting the most profitable SKUs and identifying cities and age groups with the highest purchase intent with pinpoint accuracy.
- The Creative Engine: Integrating Artificial Intelligence (AI) techniques to produce and test hundreds of ad variables rapidly, while merging influencer content with professional photo shoots.
- E-commerce Infrastructure Optimization: Re-engineering the Shopify store to increase customer trust and raise the Average Order Value (AOV) through smart shipping and gifting tools.
Execution
- Scientific Ad Space Management: Directing budgets toward “winning bets” geographically and demographically based on search results and continuous learning.
- Creative Scaling: Injecting a massive variety of content (Reels, AI-generated images, and influencer content) to ensure the audience does not reach “ad fatigue.”
- Customer Journey Tracking: Activating Full-Funnel Tracking to make budget scaling decisions based on reliable data.
- Smart Incentive Offers: Launching free shipping and “Gift with Purchase” offers to increase the profitability of every customer.
The Results
By December—the third month of our partnership—we succeeded in shattering all previous record numbers recorded during the brand’s prior “peak seasons,” achieving the following results:
- 3.0 ROAS: Achieving the highest Return on Ad Spend in the brand’s history, outperforming previous holiday figures.
- 200% Growth in Sales & Orders: Doubling the business volume compared to the previous monthly average.
- 20% Decrease in Customer Acquisition Cost (CAC): Acquiring new customers at a lower cost and higher efficiency.
- 140% of the Optimistic Target: Surpassing the expectations set at the beginning of the year.
- Sustainability: December transformed from an ordinary month into a technical benchmark, proving that the right strategy defeats seasonality.
