In the world of mental health, a strong digital presence plays a pivotal role in raising awareness, building trust, and facilitating access to essential services.
This is the success story of Mais Al-Samhoury Center, where our company led a comprehensive digital marketing strategy from March 2024 to April 2025, achieving outstanding results in engagement, reach, and online audience growth.
Who is Mais Al-Samhoury Center?
Mais Al-Samhoury Center is a specialized mental health and psychological counseling center in Jordan. It features a team of highly qualified therapists and serves diverse community groups through individual and group therapy sessions, awareness workshops, and digital content designed to promote psychological well-being.
The center aimed to enhance its digital presence and expand its client base, with a primary goal of delivering its message to as many individuals interested in mental health as possible.
Our Digital Marketing Strategy
We adopted a comprehensive strategy centered around educational and psychological content, supported by precisely targeted paid advertising and diverse content tailored to various audience segments.
Our approach included a structured monthly content calendar and ongoing performance analysis to ensure goal achievement.
Key components of the strategy included:
- Educational content addressing common psychological issues and their scientific solutions
- Short promotional videos highlighting each service and therapist
- Storytelling campaigns showcasing real success stories
- Retargeting campaigns to encourage bookings
- Enhanced visibility on Google Business and the center’s website
- Close collaboration with the therapeutic team to craft emotionally resonant messaging
Marketing Campaign Goals
At the start of our collaboration, we outlined a set of clear objectives that guided our year-long efforts:
- Increase brand awareness
- Build a professional visual identity reflecting the center’s values and therapeutic mission
- Develop an integrated, user-friendly website that simplifies access to information and appointments
- Showcase the center’s professionalism through strategic content marketing
- Boost engagement on digital platforms
- Grow the number of authentic followers
- Encourage direct interaction (messages – calls – bookings)
Key Achievements Over 12 Months
1. Reaching a Wider Audience
We achieved over 5,718,635 impressions across social media platforms:
- Instagram: 1,139,000
- Facebook: 605,400
- TikTok: 3,690,000
- Snapchat: 190,000
- YouTube: 75,000
- LinkedIn: 28,235
2. Follower Growth
The center gained 40,505 new followers across platforms:
- Instagram: 10,000
- Facebook: 4,000
- Snapchat: 3,500
- TikTok: 29,500
- YouTube: 3,700
- LinkedIn: 305
3. Direct Engagement and Messaging
We enhanced the communication experience between the center and its audience, resulting in:
- Total messages: 3,000+
- WhatsApp: 1,456 messages
- Instagram: 1,300 messages
- Facebook: 332 messages
4. Google Business & Phone Calls
By optimizing the center’s presence on Google Maps:
- Phone calls via Google: 1,251
- Location requests: 726
- Search appearances: 26,642
- Profile views: 50,000
- Interactions on the listing: 2,852
5. Website Performance
Strong results were recorded for the center’s official website:
- Page views: 3,346
- Total visits: 2,962
- Booking form submissions: 35
- WhatsApp clicks from website: 21
6. Content Production
Over the year, we focused on delivering high-quality, engaging content that resonated with the audience:
- Total content pieces produced: 291
- Videos produced and filmed: 200
- Static and carousel designs: 91
Key Takeaways from This Experience
This campaign proved that the combination of:
✅ A clear strategy
✅ Relevant and engaging content
✅ Ongoing performance analysis
✅ Active direct communication channels
…is the true formula for digital success—even in niche sectors like mental health.
Want Similar Results?
Whether you run a medical center, service-based company, or startup, we can help you build a strong and effective digital presence.
Contact us today to start your success story.
📩 info@pps-ai.com
📞 +962 7 9127 5333
🌐 www.pps-ai.com
