In the ever-evolving world of digital marketing—and especially in the thriving skincare market—the first month of launching any brand is a true test. But what we achieved with one of Jordan’s emerging skincare brands wasn’t just a successful start; it was a redefinition of the rules of engagement.
We didn’t aim for conventional metrics like increasing visits or boosting impressions alone. Our goal was to build a meaningful connection with the audience—turning momentary interest into lasting loyalty. This was made possible through a fully integrated content and digital marketing strategy.
First-Month Results: Numbers That Exceed Expectations
The performance during the launch month was exceptional, reflecting the power of strategic planning and flawless execution:
Dominant Reach & Broad Awareness:
Over 5.5 million ad impressions were recorded, with a geographically diverse reach covering all regions of Jordan. This broad exposure helped firmly embed the brand’s name into the minds of the target audience right from the start.
Surge in Website Traffic:
Website visits exceeded expectations by 30%, reaching over 13,000 visits—thanks to a well-planned campaign distribution across high-impact platforms like Instagram, Snapchat, and Google.
Smashing Sales Targets:
The standout achievement: surpassing the monthly sales goal by over 300%! More than 200 customers placed their first orders in the launch month alone—testament to the persuasive power of creative content and its influence on purchase decisions.
Impressive Conversion Rates:
From product interest to cart additions and payment initiation, the user journey was seamless. We hit 456 add-to-cart actions and 261 checkout initiations, clearly highlighting the effectiveness of the creatives and user-centric design.
Boosted Engagement & Improved User Experience:
Beyond just the numbers, the quality of user interaction improved remarkably. The average session duration reached 1 minute and 5 seconds, and the bounce rate dropped from 86% to 62%, with further UX enhancements in the pipeline.
Our Winning Strategy: What Made the Difference?
The secret to our success lies in a well-balanced methodology combining creative excellence and analytical precision:
Cross-Platform Smart Targeting:
We allocated the advertising budget strategically across different platforms and product categories to ensure the right message reached the right audience at the right moment.
Creative Content + UGC Approach:
We produced over 44 unique content pieces, including images and videos—many of which were UGC (User-Generated Content) created in collaboration with influencers and skincare professionals. This increased the brand’s credibility and encouraged deeper audience interaction.
UX Optimization:
We restructured and optimized product pages on the website to streamline the user journey, reduce bounce rates, and enhance access to key information.
Creative Focused on Real Value:
Our visuals and ad creatives highlighted the genuine, unique benefits of the products. This led to a natural lift in cart additions and spurred impulse purchases.
Key Takeaways from the Launch Month
This first month proved that new brands—even in competitive markets—don’t need years to make an impact. All they need is a smart marketing plan, professional execution, and a commitment to continuous improvement. When inspiring creativity meets data-driven strategy, exceptional success stories are born.
Today, just one month after launch, we’ve not only broken records—we’ve laid the foundation for long-term customer loyalty. We anticipate that the initial 200 customers will become repeat buyers, driven by product quality and a positive user experience. This presents a powerful opportunity for sustainable growth—even without aggressive future ad spending.
We’re ready to keep the momentum going—and build on this outstanding success—at PPS!