At PPS, we handled the formulation of the complete visual and mental identity for the “La Gloria” project. We built a brand that reflects luxury and beauty in the world of 18k gold-plated accessories. We devised innovative marketing strategies and managed digital content in a modern style that focused on the balance between exceptional quality and sophisticated designs that mimic the luster of real gold. Thanks to our deep understanding of the aspirations of an audience passionate about elegance, we built a strong marketing message that resulted in rewarding financial returns and accelerated commercial growth in record time. We also succeeded in establishing trust in product quality and credibility, becoming a prominent name and a competitive force leading the elegance scene in the Kingdom today