Introduction
In the skincare market, hitting sales targets isn’t always easy. You’re competing with dozens of brands offering the same promises and targeting the same audiences.
Every day, new products appear. Every day, discounts flood the market. Every day, content competes for the customer’s attention.
In the middle of all this noise, our goal was clear: achieve 550 orders in one month.
What actually happened went far beyond expectations.
We built a daily momentum, sustained orders, and achieved results that smashed the original target.
700 orders in just one month.
The best part?
The campaign wasn’t driven by massive discounts or aggressive offers. It was driven by smart targeting, strong content, and daily campaign management.
This isn’t just a successful campaign… this is what happens when you execute the right strategy—the results sometimes break the plan.
The Challenge
- Achieve consistent daily orders without a drop in performance.
- Lower the cost per order while increasing the overall volume.
- Increase average basket value and boost repeat purchases.
- Reach new audience segments efficiently.
The Solution
We restructured the campaign based on real performance from the first month and focused on:
- Content that reflects real experiences:
We produced authentic videos featuring trusted skincare experts and pharmacists to build genuine audience trust. - Accurate audience targeting:
We focused on people actively searching for skincare solutions, with continuous retargeting for engaged users. - Smart daily campaign management:
We monitored the performance in real-time and allocated the budget flexibly to maintain the best cost per order. - Promoting bundled offers:
We marketed complete daily skincare routines to increase order value and encourage full-package purchases.
Execution
- Launched campaigns with authentic user-experience videos.
- Targeted precise, niche audience segments across multiple platforms.
- Focused on improving website speed and checkout flow.
- Activated daily retargeting for engaged users.
- Managed the budget dynamically to ensure top performance throughout each day.
Results
Within just one month, we surpassed the initial goal and achieved 700 actual orders instead of 550, with a daily average of over 23 orders. The cost per order came in below target, averaging $7.4 per order.
We maintained a stable average basket value of $24, and achieved an excellent ROAS of 3.3 JOD per each 1 JOD spent on ads.
Most importantly, daily performance remained stable throughout the entire month with no drops, creating a consistent sales momentum and results that exceeded all expectations.
Conclusion
When your results break the plan—you know you’ve found a winning formula.
With smart campaign management, choosing the right channels, and creating content that truly connects, this campaign didn’t just hit its goals—it built sustainable, real-world results.
If you’re ready to achieve measurable success and exceed your targets, we’re ready to be your growth partner
